Taken from The Proceedings of The 2017 ISPIM Forum, Toronto, Canada, 19-22 March 2017. ISBN 978-952-335-019-9 The full paper and/or presentation is available to current members of ISPIM who must log in to the Members Section of http://www.ispim.org to gain access.

Why current business modelling doesn't work for Digital Health

Author(s)

Thomas Van der Auwermeulen, Jonas Albert

Abstract

Over the last 15 years, the term Business Model is increasingly discussed in scientific literature. Business Modelling frameworks are being applied to innovations and new products across different industries with the goal to help business owners and academics to understand as well as create value-capturing processes. The concept provides exceptional value for transformative and disruptive innovations. Digital Health, the convergence of digital innovation with health care, not only represents a highly innovative sector but also one with significant disruptive potential. At the same time the intricacies of the health sector such as country-specific regulations and third party payer insurance systems demand a specialized Business Modelling approach. This paper elaborates the limitations of current Business Modelling frameworks for Digital Health related applications, based on data gathered in workshops with 17 Digital Health startups. Originating from the identified limitations and insights a novel Digital Health specific Business Modelling approach is introduced.